The Nature Conservancy

The GAP Initiative at Virginia Tech brings together expertise from leading research institutions, conservation organizations, policymakers, and private-sector innovators from across the world.  Your organization can tap into our network and be a part of food security solutions that will change the world.  Find out more below!

2024 Partner Story: Public-Private Collaboration to Combat Land Conversion in Brazil

Beef production in Brazil has been driving a decades-long trend habitat loss, over a million hectares annually, accounting for roughly 24% of global tropical deforestation every year. To counter this, The Nature Conservancy has united diverse stakeholders across the Brazilian beef industry, including local governments, producers, industry associations, and civil society, under a bold common vision to halt this trend. 

In November 2023, the state of Pará signed an Executive Decree mandating statewide individual cattle traceability for both environmental and animal health control. This step was announced by Governor Barbalho as part of the state’s Cattle Integrity and Development program launched at COP28. The program’s goals include transparency, compliance, productivity, inclusion, and intensification.  

This policy, the first of its kind in the world, is now inspiring a race-to-the-top momentum and has caught the attention of national and international policymakers, along with global market players. The program has received significant financial backing, including an initial $16M commitment from the Bezos Earth Fund and $1M from meatpacker giant JBS. These funds are set to galvanize further funding flows, scaling partners, and a public-private force that will execute a broader program on the scale of $150-200M. 

Carlos Fávaro, Minister of Agriculture for Brazil, offered enthusiastic endorsement and opportunity for scale, stating, “We are going to transform it into a program for all Brazilian states, in the certainty that this will become a reference in Brazil and … for the world.” At least one other Brazilian state is considering similar legislation in 2024, and similar national programs are also under consideration.  

In December, Pará officially named TNC as the NGO representative to the advisory board. This recognition underscores the pivotal role TNC plays in this initiative and its commitment to bringing deforestation to the forefront of our priorities for fundraising and leveraging resources through 2030.  

Importantly, deforestation reduction and productivity growth are interconnected. The Pará Cattle Integrity Program encourages ranchers to increase the productivity of their already-cleared land rather than expand into intact forest. The Pará government is currently exploring different incentive mechanisms for producers that make it more financially viable to increase the productive output on pastureland. Tracing and tracking the total output of cattle in Pará opens the possibility of further interventions to measure and boost rancher productivity down the line, as well.  

TNCʼs success in this endeavor – avoiding 5 million hectares of habitat loss by 2030 – depends upon galvanizing funding flows, scaling partners, and a public-private force of will. This initiative serves as a beacon of hope and a testament to what can be achieved when we engage boldly, deeply, and in ways that can scale quickly to halt the devastating impacts of climate change. 

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