John Deere

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2024 Partner Story: Cutting-edge, Retrofit Technology Enhance Productivity on the Farm

Farmers get one chance each year to produce the best possible crop. The stakes are high: Every decision, from the depth and spacing of seeds during planting to the timing and types of herbicides used during spraying, can support or detract from the season’s success. With less than 2 percent of the U.S. population involved in agriculture, farmers must maximize productivity with limited resources. Advanced technology solutions from John Deere, such as the John Deere Operations Center and Precision Upgrade kits, are essential to improve real-time decision making and enhance productivity. 

Real-time Decision Making 

Access to real-time data is critical for farmers. Today, advanced farm machines can gather large amounts of data in real time, sort it automatically, and store it securely in the John Deere Operations Center. This opt-in cloud platform makes it easy for farmers to analyze data and make informed decisions in the moment and throughout the year. 

For example, harvest marks the culmination of a growing season, providing a report card on the decisions made throughout the year. This time of year involves many factors, from managing the logistics and location of machines in a field with GPS technology to transporting the harvested crops to facilities for storage and distribution. To do so effectively, John Deere’s Precision Ag Essentials kit gives farmers the tools to monitor, manage, and optimize their equipment using the latest receiver, modem, and display technology. This capability offers farmers data-driven insights to enhance their decision-making. 

Maximizing Resources 

Technology is and has always been a driver of agricultural productivity growth, but high upfront costs make it challenging for farmers to invest in some of the latest technologies. By retrofitting technology onto existing machinery with John Deere Precision Upgrades, more farmers can access advanced tools and unlock the full potential of their equipment without an overwhelming upfront investment. 

John Deere’s See & Spray Premium allows farmers to upgrade an existing sprayer with an advanced camera detection and artificial intelligence system that can detect where every weed is located within a field and apply herbicide only and exactly where it’s needed. This reduces herbicide use by up to two-thirds, benefiting the environment, lowering cost for farmers, and contributing to productivity growth.  

John Deere also offers ExactEmerge, which is another example of retrofit technology. Adding ExactEmerge to a planter enhances the machine with robotics and sensors to be able to plant twice as fast. Paired with field boundaries, guidance lines, and other data provided by the John Deere Operations Center, the machine can place hundreds of seeds per second at the precise depth and spacing needed for a healthy crop. Farmers can cover more ground, plant in the optimal planting window, and finish planting faster than traditional planters – all without sacrificing quality and yield.

The Modern Farm Relies on Technology 

Farming will always be challenging, but advanced technologies and upgrade kits provide access to real-time data for precision planning and decision-making, which helps farmers produce enough food for our growing population. 

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